The AI for Targeted Marketing course explores how artificial intelligence is transforming the way marketers understand, reach, and engage their audiences.
AI for Targeted Marketing
The AI for Targeted Marketing course explores how artificial intelligence is transforming the way marketers understand, reach, and engage their audiences. Leveraging AI for personalized marketing has become essential for businesses aiming to deliver relevant, timely, and meaningful experiences to customers across all digital touchpoints.
This course provides a comprehensive roadmap for understanding and applying AI technologies to create targeted and highly personalized marketing campaigns. You will learn how to collect and analyse customer data, segment audiences with precision, automate personalized messages, and use predictive analytics to anticipate customer behaviour. Through practical examples and hands-on strategies, you'll develop the skills needed to enhance marketing performance using AI.
Whether you’re a marketing professional, data analyst, business strategist, or tech enthusiast, this course will empower you to build smarter marketing solutions that drive real impact.
This course is designed for marketing professionals, business strategists, data analysts, and entrepreneurs who want to leverage the power of AI for personalized marketing and AI for targeted marketing. It is also ideal for students and tech enthusiasts eager to understand how AI is applied in modern marketing strategies. No prior experience with artificial intelligence is required, though a basic understanding of marketing and data concepts will be helpful. Whether you're looking to optimize customer engagement or explore the next frontier of marketing innovation, this course provides actionable insights and practical knowledge for every level.
Understand the role of AI in personalized marketing strategies.
Collect and utilize customer data to gain deep insights.
Apply AI for advanced audience segmentation and targeting.
Implement effective personalization techniques at scale.
Automate marketing campaigns using AI-powered tools.
Leverage predictive analytics for customer behaviour forecasting.
Analyse and measure the success of AI-driven marketing efforts.
Explore emerging trends and prepare for the future of AI in marketing.
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Explore the foundational concepts of AI in marketing. Learn how AI is revolutionizing customer engagement, and understand the shift from traditional campaigns to personalized, data-driven strategies.
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Discover how to gather and manage customer data across various digital channels. Learn data pre-processing techniques, privacy considerations, and how insights drive personalization.
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Understand how machine learning models analyse customer behaviour and demographics to create precise audience segments. Dive into clustering techniques and real-time segmentation.
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Learn proven methods for personalizing marketing messages, offers, and content. Explore recommendation engines, dynamic content delivery, and behavioural personalization.
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Discover how to use AI tools to automate content generation, email campaigns, and customer journeys. Understand trigger-based marketing and marketing automation platforms.
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Utilize predictive modelling to forecast customer actions such as churn, purchases, and engagement. Learn about regression models, classification techniques, and customer lifetime value prediction.
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Master key performance indicators (KPIs) for AI-driven campaigns. Learn how to interpret results using dashboards and analytics tools to refine strategies for optimal performance.
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Explore the evolving landscape of AI for personalized marketing, including generative AI, ethical personalization, zero-party data, and voice & visual AI technologies.
Earn a Professional Certificate
Earn a certificate of completion issued by Learn Artificial Intelligence (LAI), recognised for demonstrating personal and professional development.
Sheikh Zahid
Marketing Manager.It effectively blends theory with practical applications, helping marketers enhance targeting strate...
No. The course is designed to be accessible for both technical and non-technical audiences. While a basic understanding of marketing and data concepts helps, everything you need to know will be explained clearly.
We will cover various AI tools and platforms commonly used in marketing, such as recommendation engines, customer data platforms (CDPs), marketing automation tools, and analytics dashboards.
The strategies taught in this course are scalable and suitable for businesses of all sizes—from start-ups to large corporations.
Target AI refers to the use of artificial intelligence technologies to identify and engage specific audiences with relevant marketing content. It includes audience segmentation, behaviour prediction, and personalized content delivery.
AI, or Artificial Intelligence, is the simulation of human intelligence by machines. A common example is a recommendation engine on platforms like Netflix or Amazon that suggests content or products based on user behaviour.
AI is reshaping marketing by enabling real-time data analysis, improving personalization, automating campaign execution, predicting customer behaviour, and optimizing customer experiences at scale.
Key Aspects of Course
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