Courses AI in Marketing and Sales AI for Social Selling

AI for Social Selling

4.0

The AI for Social Selling course is designed to help professionals harness the power of artificial intelligence to drive meaningful connections, improve customer interactions, and increase sales performance through social platforms.

Course Duration 450 Hours
Course Level advanced
Certificate After Completion

(14 students already enrolled)

Course Overview

AI for Social Selling

The AI for Social Selling course is designed to help professionals harness the power of artificial intelligence to drive meaningful connections, improve customer interactions, and increase sales performance through social platforms. Social selling has become a critical strategy in today’s digital sales landscape, and AI is rapidly transforming how businesses approach and execute it.

This course provides a hands-on, strategic look at how AI technologies can be used to personalize outreach, segment customers, automate lead generation, and improve engagement across social channels. You'll also explore how to analyse and optimize your social selling index (SSI) using AI tools, leading to better targeting and stronger customer relationships.

Whether you're looking to improve your sales approach, boost social media effectiveness, or future-proof your business development tactics, this course will equip you with the knowledge and tools to integrate AI for social selling successfully.

Who is this course for?

This course is ideal for sales professionals, digital marketers, social media managers, and business development executives who are looking to modernize their sales strategies through AI. It is also suitable for entrepreneurs, consultants, and small business owners aiming to increase social selling effectiveness and customer engagement. While no prior AI experience is required, a basic understanding of digital sales and social media platforms will help you get the most out of the course.

Learning Outcomes

Understand the fundamentals of AI and its role in social selling.

Use data-driven insights to inform social selling strategies.

Apply AI for customer segmentation and behavioural targeting.

Personalize outreach using AI-powered tools and content suggestions.

Improve customer engagement across social platforms with AI-based automation.

Implement AI for lead generation, nurturing, and conversion optimization.

Evaluate social selling effectiveness using performance metrics, including the social selling index.

Stay updated with the latest trends in AI and social selling.

Course Modules

  • Explore the basics of social selling and how AI is transforming outreach, relationship-building, and buyer engagement in digital channels.

  • Learn how AI analyses buyer behaviour, interaction history, and market signals to provide actionable insights for targeted sales strategies.

  • Use AI to identify and categorize potential buyers based on interests, demographics, and engagement data to improve message relevance and timing.

  • Discover AI tools that enable dynamic content creation, recommendation systems, and hyper-personalized communication strategies.

  • Leverage AI to optimize the timing, tone, and platform choice for outreach to improve click-through rates and social engagement.

  • Automate the discovery and scoring of leads through AI algorithms and learn how to use chatbots and content workflows for nurturing.

  • Explore key performance metrics such as engagement rate, conversion rate, and the social selling index, and learn how AI tools can track and improve them.

  • Stay ahead with insights into emerging AI trends, including predictive analytics, generative content tools, and AI-enhanced CRM systems.

Earn a Professional Certificate

Earn a certificate of completion issued by Learn Artificial Intelligence (LAI), recognised for demonstrating personal and professional development.

certificate

What People say About us

FAQs

No, this course is designed to be beginner-friendly and does not require any prior knowledge of AI or programming. A general understanding of digital sales and social media is helpful.

Yes! The course provides hands-on exposure to popular AI tools and platforms used in social selling, including CRM integrations, chatbots, and content recommendation engines.

AI can help improve your SSI by enhancing content relevance, increasing engagement, identifying high-potential prospects, and automating key actions that LinkedIn and other platforms reward.

AI selling refers to the use of artificial intelligence to support and automate various aspects of the sales process—from prospecting and lead qualification to personalized communication and sales forecasting.

In social work, AI is used to analyse case data, predict outcomes, identify at-risk individuals, and support administrative efficiency, thereby helping professionals focus more on human-centric care.

You can sell almost any product or service with the help of AI—especially those that benefit from personalized recommendations, targeted outreach, and automated sales support. AI is particularly effective in tech, retail, real estate, financial services, and education sectors.

Key Aspects of Course

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