The AI for Marketing Automation course is designed to equip marketers, data professionals, and business strategists with the tools and knowledge needed to harness the power of artificial intelligence in modern marketing.
AI for Marketing Automation
The AI for Marketing Automation course is designed to equip marketers, data professionals, and business strategists with the tools and knowledge needed to harness the power of artificial intelligence in modern marketing. As AI continues to revolutionize the marketing landscape, businesses are turning to AI-driven strategies to automate tasks, personalize customer experiences, and optimize campaign performance at scale.
This course offers a comprehensive, hands-on understanding of AI in marketing automation — from foundational concepts and data-driven strategy development to real-world tools, platforms, and predictive analytics. Whether you're looking to enhance lead nurturing, segment customers more intelligently, or craft dynamic content that converts, this course will empower you to design smarter, more efficient marketing systems through AI.
TThis course is ideal for marketing professionals, digital strategists, data analysts, and business owners who want to leverage AI for marketing automation. It’s also suitable for aspiring marketers, students, and tech enthusiasts who are eager to explore how AI can transform traditional marketing practices. Whether you're part of a marketing team, running your own campaigns, or exploring new career opportunities in digital marketing, this course will help you future-proof your skills in an AI-driven world. No prior experience with AI or programming is required, but a basic understanding of marketing concepts will be helpful.
Understand the role of AI in marketing automation and how it is reshaping the industry.
Develop and implement data-driven marketing strategies using AI tools.
Segment and target customers more precisely with machine learning techniques.
Create personalized and automated marketing experiences at scale.
Evaluate and select appropriate marketing automation platforms.
Use AI to generate and curate relevant content for different marketing channels.
Analyse performance metrics and optimize marketing campaigns using AI-powered insights.
Anticipate emerging trends and prepare for the future of AI in marketing.
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Gain an overview of artificial intelligence and its applications in marketing. Explore the evolution of marketing automation and how AI is transforming campaign planning, execution, and measurement.
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Learn how to collect, clean, and analyse marketing data. Discover how AI helps marketers make informed decisions based on customer behaviour, preferences, and trends.
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Use AI algorithms to segment audiences based on demographics, psychographics, and behavioural data. Understand clustering and predictive modelling techniques for precision targeting.
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Explore how AI powers real-time personalization, from dynamic email campaigns to adaptive website content. Understand how personalization increases engagement and conversion rates.
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Get hands-on exposure to leading AI-powered marketing automation platforms like HubSpot, Salesforce Marketing Cloud, and Mailchimp. Learn to evaluate tools based on campaign goals and data integration needs.
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Dive into tools and techniques for generating AI-written content, curating personalized content feeds, and automating social media posts using natural language generation (NLG) and machine learning.
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Measure and optimize your automated campaigns using AI-powered analytics tools. Learn about KPIs, A/B testing, attribution modelling, and predictive analytics.
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Explore the future of AI in marketing—autonomous campaigns, conversational AI, voice search, and ethical considerations. Learn how to adapt and stay competitive in a fast-changing digital environment.
Earn a Professional Certificate
Earn a certificate of completion issued by Learn Artificial Intelligence (LAI), recognised for demonstrating personal and professional development.
Ali Turab
Marketing Representa...It's a great resource for understanding automation tools, predictive analytics, and personalized cam...
No, this course is designed for non-technical professionals as well. We focus on using AI-powered tools and platforms that don't require coding.
You’ll gain familiarity with tools like HubSpot, Salesforce Einstein, Adobe Sensei, ChatGPT, and content generation tools like Jasper and Copy.ai.
Yes! You will learn how to use AI tools to create personalized, relevant content for emails, blogs, and social media.
Marketing automation refers to the use of technology to manage and streamline marketing tasks and workflows, such as email campaigns, social media posting, lead generation, and customer segmentation, often without manual intervention.
Yes, many aspects of marketing are already being automated by AI—especially repetitive tasks like data analysis, content generation, personalization, and campaign optimization. However, human creativity and strategy still play a vital role.
AI enhances automation by enabling systems to learn from data, adapt to user behaviour, and make decisions in real-time. This makes automation smarter, more personalized, and more effective than rule-based systems.
Key Aspects of Course
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